Hyderabad: In an increasingly competitive real estate market, developers are constantly seeking innovative ways to attract buyers and stand out. NearEstate, a cutting-edge PropTech startup based in Hyderabad’s T-Hub, is revolutionizing the property development landscape with its flagship product, RealView360°. This immersive platform is transforming how properties are showcased, enabling developers to engage buyers more effectively and drive sales with ease.

Bringing Innovation to Property Development
Property developers often face challenges in marketing their projects, especially during the pre-construction phase or when targeting out-of-town and international buyers. NearEstate’s RealView360° provides a powerful solution, offering fully immersive 360° virtual tours of properties and neighborhoods. This platform helps developers create engaging, interactive listings that capture buyer attention and provide a realistic sense of space and ambiance.

“RealView360° simplifies property marketing for developers by providing a high-tech solution that enhances listings and connects with buyers on a deeper level,” says Rajesh Myakala, Co-Founder and CEO of NearEstate. “It’s not just a platform; it’s a tool that empowers developers to showcase their projects dynamically and attract serious buyers.”

Key Benefits for Property Developers
Enhanced Pre-Sales Marketing:
RealView360° enables developers to create virtual tours for properties under construction, giving buyers a preview of their future home. This feature builds excitement and trust, accelerating pre-sales.

Global Reach:
The platform eliminates geographical barriers, allowing developers to market their properties to international buyers. Potential investors can explore projects from anywhere in the world without the need for in-person visits.

Improved Buyer Confidence:
Immersive tours provide buyers with a realistic and detailed view of the property, including its layout and design. This transparency helps developers build trust and close deals faster.

Showcase Neighborhoods:
Beyond the property, RealView360° offers neighborhood exploration features. Buyers can virtually tour the surrounding area, including nearby amenities, schools, parks, and public transport, providing a comprehensive view of the lifestyle the property offers.

Professional Listings:
Developers can elevate the quality of their marketing materials with high-resolution images and interactive features, making their listings more appealing and professional.

Developers Leading the Way with RealView360°
Early adopters of RealView360° are already seeing its impact. Sri Sai Developers, one of the platform’s first partners, reported a significant increase in buyer engagement and sales inquiries after integrating RealView360° into their marketing strategy.

“Buyers today want more than just brochures and static images,” says VenkataRamana Guddeti, Founder of NearEstate.in “RealView360° allows developers to offer an experience, giving buyers the confidence they need to make informed decisions. It’s a game-changer for the industry.”

Empowering Developers with Insights
In addition to its immersive features, NearEstate is developing advanced analytics tools to provide developers with valuable insights into buyer behavior. These tools will enable developers to track engagement metrics, identify trends, and refine their marketing strategies based on real-time data.

“Our goal is to not only help developers showcase their properties but also give them actionable insights to optimize their sales processes,” says Myakala. “With data-driven decision-making, developers can stay ahead in the market.”

Shaping the Future of Real Estate
As part of its vision to simplify real estate transactions, NearEstate is committed to continually enhancing RealView360° with new features. Plans include integrating augmented reality (AR) tools that allow buyers to customize properties virtually and predictive analytics to provide smarter property recommendations.

By bridging the gap between developers and buyers, NearEstate is leading the PropTech revolution and setting new standards for how properties are marketed and sold.

About NearEstate
NearEstate is a PropTech startup based in T-Hub, Hyderabad, India’s largest innovation ecosystem. Recognized by the DPIIT under Startup India (DIPP165602), the company is committed to transforming the real estate industry with innovative technology solutions. Its flagship platform, RealView360°, combines virtual reality (VR) and geospatial mapping to provide immersive property tours and neighborhood exploration. NearEstate empowers property developers and realtors to engage buyers, enhance listings, and drive sales with cutting-edge tools.