The newly launched EVs are built on a grounds-up revolutionary electric origin architecture INGLO and are powered by MAIA.

Chennai: Mahindra has launched its flagship Electric Origin SUVs, the BE 6e and XEV 9e on Wednesday. The newly launched EVs are built on a grounds-up revolutionary electric origin architecture INGLO and are powered by MAIA. The introductory prices* of BE 6e and XEV 9e were announced at the Global Premiere.

In a press release, the automaker said that the vehicles embody Mahindra’s vision of “Unlimit India”— an era where Indian innovation and design not only challenge global benchmarks but set new ones.

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The BE 6e, with its sporty, performance-driven appeal, is crafted for explorers and those who love pushing boundaries. The XEV 9e, on the other hand, offers unparalleled luxury with refined elegance, the press release said.

Automotive Sector, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited President, Veejay Nakra said, “The insight that inspired our brand idea is rooted in the most powerful human emotion – Love, which is eternal, inspires our deepest choices and defines who we are. Our electric origin SUVs, BE 6e and XEV 9e are about Unlimit Love that will inspire our customers to live a life without limits, filled with experiences that will make them feel alive.”

Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited President, R Velusamy said, “The BE 6e and XEV 9e are the next Indian icons that will be world beaters.

While the BE 6e is launched at a starting price of ₹18.90 lakh (ex-showroom), the XEV 9e starts at a price of ₹21.90 lakh (ex-showroom).