Since the advancement in Artificial Intelligence, several deepfake videos of celebrities have emerged on social media. A few weeks ago, the legendary Sachin Tendulkar calls for tough actions to be taken after a fake video of him promoting a betting app went viral. Now, the same has happened with the Indian cricket team’s superstar batter Virat Kohli. A video showing Kohli promoting a better app left social media stunned. In the video, the cricketer could be seen talking about an app through which people can make fast money.
What was astonishing is the fact that the fake video didn’t just successfully copy Virat’s face but also his voice. Here’s the video:
This shows that how dangerous and misleading, Ai Could be.
Someone created fake video of @anjanaomkashyap ji and @imVkohli bhai using AI, and tried to mislead people in downloading some app.#Deepfake #AI #ViratKohli February 19, 2024
Not just Kohli, but the news anchor in the video was also created using AI.
Earlier, called for social media reforms to be brought in to alert people of such deepfake videos.
“Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” Sachin posted on X (formerly Twitter).
The Indian government is reportedly planning new regulations that may impose penalties on both creator and platform hosting deepfakes as it looks to clamp down on what IT and Telecom Minister Ashwini Vaishaw described as “a threat to democracy”.
Amid some celebrities reporting their faces being manipulated onto another video, new protection regulations being considered will look at measures including watermarking AI-generated content, deepfake detection, rules for data bias, privacy and guards against concentration.
“Deepfakes have emerged as a new threat to democracy. These (can) weaken trust in society and its institutions,” Vaishnaw had said after meeting with various stakeholders, including social media platforms, Nasscom and other professors from the field of artificial intelligence (AI).
With PTI inputs
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