Hyderabad

Soon, Financial Services course for engineering students in Telangana

admin 0

Undergraduate engineering students will soon learn and master their skills in corporate finance, risk management, financial management and accounting among other areas in the BFSI sector

Published Date – 08:00 AM, Sun – 1 October 23


Soon, Financial Services course for engineering students in Telangana

Undergraduate engineering students will soon learn and master their skills in corporate finance, risk management, financial management and accounting among other areas in the BFSI sector

Hyderabad: Undergraduate engineering students will soon learn and master their skills in corporate finance, risk management, financial management and accounting among other areas in the BFSI sector. In a first of its kind, the engineering colleges in the State will roll out a minor course in Financial Services in the BE/BTech programmes.

As there are ample job opportunities available in the Banking, Financial Services and Insurance (BFSI) sector, the Education department along with the Commissionerate of Technical Education and State universities like Osmania University (OU) and JNTU – Hyderabad have decided on introducing this new course in BE/BTech. The department recently conducted a meeting with universities to frame modalities and curriculum. Another meeting is scheduled to be held in the first week of October.

The new course will be offered in the third year UG engineering irrespective of the programme. Students wishing to make a career in the BFSI sector can opt for it and they will be awarded a BE/BTech degree with Financial Services as a minor course.
Presently, minor courses like Robotics, Artificial Intelligence, Machine Learning, Natural Language Processing, Data Science, Cyber Security, and Internet of Things are on offer as part of an interdisciplinary approach.

To begin with, it will be introduced in the autonomous engineering courses like Osmania University College of Engineering (OUCE) and CBIT. Later, it will be extended to other affiliated colleges of OU, JNTU – Hyderabad and Kakatiya University.

The course curriculum which will be designed by the universities in collaboration with the BFSI sector experts will be taught by industry experts and working professionals apart from university professors. It will have both theory and practical sessions including projects and internships in the sector so as to receive hands-on training.

Taking the lead, the OUCE’s Academic Council, an apex decision making body of the college, recently decided to allot 18 credits for the new course, which will be offered from third-year first semester till eighth semester.

Further, to enhance the employability quotient of the students opting for the conventional degree courses, plans are afoot to introduce the BCom Financial Services programme in the degree colleges from the next academic year.

Top News

Afghanistan Ceases Embassy Ops In India, Lists "Factors" Behind Move

admin 0

Afghanistan Ceases Embassy Ops In India, Lists 'Factors' Behind Move

The Afghan embassy in New Delhi was led by Ambassador Farid Mamundzay.

New Delhi:

The Afghanistan embassy in India has announced that it will suspend its operations from today, citing “lack of support” from the Indian government, its inability to meet expectations in serving Afghanistan’s interests, and a shortage of staff and resources.

The Afghan embassy announced that it made this difficult decision after careful thought, considering the long-standing ties and friendship between Afghanistan and India.

“It is with profound sadness, regret, and disappointment that the Embassy of Afghanistan in New Delhi announces this decision to cease its operations,” the embassy said in a statement.

The Afghan embassy in New Delhi was led by Ambassador Farid Mamundzay, who was appointed by the Ashraf Ghani government and continued in his role despite the August 2021 takeover of Afghanistan by Taliban forces.

‘We Acknowledge Our Shortcomings’

The embassy listed a few “factors” that prevented it from carrying out its mission effectively, citing them as the main reasons for the unfortunate closure. it accused the Indian government of failing to provide essential support, which it said prevented the embassy from carrying out its duties effectively.

“We acknowledge our shortcomings in meeting the expectations and requirements necessary to serve the best interests of Afghanistan and its citizens due to the lack of diplomatic support in India and the absence of a legitimate functioning government in Kabul,” the embassy statement read.

READ |“Will Continue To Raise Voice In Support Of Afghanistan”: India At UN

The embassy has claimed that unforeseen circumstances have significantly reduced the embassy’s personnel and resources, making it increasingly difficult to continue operating.

“The lack of timely and sufficient support from visa renewal for diplomats to other critical areas of cooperation led to an understandable frustration among our team and impeded our ability to carry out routine duties effectively,” the statement said.

The embassy also understood that, due to the gravity of this decision, some people may receive support and instructions from the Taliban regime in Kabul that may differ from the embassy’s current approach.

“The embassy also acknowledges that, given the gravity of this decision, there may be some who receive support and instructions from Kabul that may differ from our current course of action. The Embassy of Afghanistan wishes to make an unequivocal statement regarding the activities of certain consulates. It is our firm belief that any actions taken by these consulates are not in consonance with the objectives of a legitimate or elected government and rather serve the interests of an illegitimate regime,” the statement read.

India-Afghanistan Ties

India has not yet recognised the Taliban government in Afghanistan. It has demanded the formation of an inclusive government in Afghanistan and to prevent the use of Afghan soil for terrorist activities against any country.

The Afghan embassy in Delhi experienced a power struggle in April-May 2023, after the Taliban reportedly appointed a new head of mission to replace incumbent ambassador Farid Mamundzay. Qadir Shah, a trade councillor at the Afghan embassy in Delhi since 2020, wrote to the Ministry of External Affairs in late April, claiming that the Taliban had appointed him as the charge d’affaires.

However, the embassy issued a statement asserting that its leadership had not changed.

Sports

ISL: East Bengal beat Hyderabad FC 2-1

admin 0

A goal in injury time by Cleiton Silva guided East Bengal to a 2-1 win over Hyderabad FC in their Indian Super League

Published Date – 07:40 AM, Sun – 1 October 23


ISL: East Bengal beat Hyderabad FC 2-1



Kolkata: A goal in injury time by Cleiton Silva guided East Bengal to a 2-1 win over Hyderabad FC in their Indian Super League match here on Saturday.

Hitesh Sharma put HFC in lead as early as in the eighth minute but the home team hit back in no time with Silva finding the back of the net in the 10th minute at the Salt Lake Stadium.

When it seemed like the match would end in a draw, Silva struck the winning goal (90+3 minutes) from a free kick with a right footed shot to the top left corner, to the delight of the home fans.

East Bengal moved into fourth position after securing full points from the game, while HFC slipped to ninth in the 12-team points table.

Top News

US Congress' Go-Ahead To Stopgap Funding Bill Averts Government Shutdown

admin 0

US Congress' Go-Ahead To Stopgap Funding Bill Averts Government Shutdown

Joe Biden is set to sign the measure into law in the coming hours.

Washington, United States:

The US Congress passed an 11th-hour funding bill Saturday to keep federal agencies running for another 45 days and avert a costly government shutdown — although the deal left out aid to war-torn Ukraine requested by President Joe Biden.

Three hours before the midnight Saturday deadline, the Senate voted to keep the lights on through mid-November with a resolution that had advanced earlier from the House of Representatives in a day of high-stakes brinkmanship on Capitol Hill.

The last-ditch “continuing resolution” was pitched by House Speaker Kevin McCarthy as millions of public workers looked set to be sent home unpaid, upending government functions from military operations to food aid to federal policymaking.

Biden is set to sign the measure into law in the coming hours, with a White House official telling AFP the administration expects Republicans to allow a quick separate vote on Ukraine aid.

The shutdown crisis was largely triggered by a small group of hardline Republicans who had defied their own party leadership to scupper various temporary funding proposals as they pressed for deep spending cuts.

Saturday’s bill kept federal spending at current levels and House Democratic leader Hakeem Jeffries called the lower chamber’s vote “a complete and total surrender by right-wing extremists.”

But the result could end up costing McCarthy his job. The 21 hardliners had threatened to remove him as speaker if a stopgap measure they opposed was passed with Democrat support.

One of the group, Lauren Boebert, declined to say after the House vote whether she and her colleagues would try to force McCarthy out, but she was clearly unhappy with the outcome.

“There are too many members here who are comfortable doing things the way they’ve been done since the mid ’90s,” she told reporters. “And that’s why we’re sitting at $33 trillion in debt.”

McCarthy sought to convey confidence both about his own future and the prospects for securing a final agreement within the new timeframe.

“In 45 days we should get our work all done,” he said, while seeming to offer a hand to the hardliners, saying, “I welcome those 21 back in.”  

While the crisis highlighted Republican divisions, Jeffries held his caucus together, with only one member defecting in a protest of the lack of assistance to Ukraine.

‘No blank check’

Arming and funding Kyiv in its desperate war against the Russian invasion has been a key policy plank for the Biden administration and, while the stopgap is temporary, it does raise questions over the political viability of renewing the multibillion-dollar flow of assistance.

“This is enough to keep the government open, and I’m not going to shut the government down over foreign aid,” one House Democrat, Jared Moskowitz, told CNN.

McCarthy said Russia’s invasion was “horrendous” but insisted there could be “no blank check” for Ukraine.

“I have a real concern of what’s going to happen long term, but I don’t want to waste any money,” he said.

With tensions running high and Democrats poring over the text of McCarthy’s proposal, one of their lawmakers, Jamaal Bowman, triggered a fire alarm in a building housing congressional offices an hour before the House vote.

Bowman’s spokesman insisted it was an accident, but Republicans accused him of seeking to delay proceedings.

If Congress had failed to keep the government open, the closures would have begun just after midnight (0400 GMT Sunday) and would likely have bled into the following week, delaying salaries for millions of federal employees and military personnel.

A shutdown would have meant the majority of national parks, for example — from the iconic Yosemite and Yellowstone in the west to Florida’s Everglades swamp — shutting to the public from Sunday.

The stopgap measure buys legislators time to negotiate full-year spending bills for the rest of fiscal 2024.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

Top News

US Congress' Go-Ahead To Stopgap Funding Bill Averts Government Shutdown

admin 0

US Congress' Go-Ahead To Stopgap Funding Bill Averts Government Shutdown

Joe Biden is set to sign the measure into law in the coming hours.

Washington, United States:

The US Congress passed an 11th-hour funding bill Saturday to keep federal agencies running for another 45 days and avert a costly government shutdown — although the deal left out aid to war-torn Ukraine requested by President Joe Biden.

Three hours before the midnight Saturday deadline, the Senate voted to keep the lights on through mid-November with a resolution that had advanced earlier from the House of Representatives in a day of high-stakes brinkmanship on Capitol Hill.

The last-ditch “continuing resolution” was pitched by House Speaker Kevin McCarthy as millions of public workers looked set to be sent home unpaid, upending government functions from military operations to food aid to federal policymaking.

Biden is set to sign the measure into law in the coming hours, with a White House official telling AFP the administration expects Republicans to allow a quick separate vote on Ukraine aid.

The shutdown crisis was largely triggered by a small group of hardline Republicans who had defied their own party leadership to scupper various temporary funding proposals as they pressed for deep spending cuts.

Saturday’s bill kept federal spending at current levels and House Democratic leader Hakeem Jeffries called the lower chamber’s vote “a complete and total surrender by right-wing extremists.”

But the result could end up costing McCarthy his job. The 21 hardliners had threatened to remove him as speaker if a stopgap measure they opposed was passed with Democrat support.

One of the group, Lauren Boebert, declined to say after the House vote whether she and her colleagues would try to force McCarthy out, but she was clearly unhappy with the outcome.

“There are too many members here who are comfortable doing things the way they’ve been done since the mid ’90s,” she told reporters. “And that’s why we’re sitting at $33 trillion in debt.”

McCarthy sought to convey confidence both about his own future and the prospects for securing a final agreement within the new timeframe.

“In 45 days we should get our work all done,” he said, while seeming to offer a hand to the hardliners, saying, “I welcome those 21 back in.”  

While the crisis highlighted Republican divisions, Jeffries held his caucus together, with only one member defecting in a protest of the lack of assistance to Ukraine.

‘No blank check’

Arming and funding Kyiv in its desperate war against the Russian invasion has been a key policy plank for the Biden administration and, while the stopgap is temporary, it does raise questions over the political viability of renewing the multibillion-dollar flow of assistance.

“This is enough to keep the government open, and I’m not going to shut the government down over foreign aid,” one House Democrat, Jared Moskowitz, told CNN.

McCarthy said Russia’s invasion was “horrendous” but insisted there could be “no blank check” for Ukraine.

“I have a real concern of what’s going to happen long term, but I don’t want to waste any money,” he said.

With tensions running high and Democrats poring over the text of McCarthy’s proposal, one of their lawmakers, Jamaal Bowman, triggered a fire alarm in a building housing congressional offices an hour before the House vote.

Bowman’s spokesman insisted it was an accident, but Republicans accused him of seeking to delay proceedings.

If Congress had failed to keep the government open, the closures would have begun just after midnight (0400 GMT Sunday) and would likely have bled into the following week, delaying salaries for millions of federal employees and military personnel.

A shutdown would have meant the majority of national parks, for example — from the iconic Yosemite and Yellowstone in the west to Florida’s Everglades swamp — shutting to the public from Sunday.

The stopgap measure buys legislators time to negotiate full-year spending bills for the rest of fiscal 2024.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

Top News

Irani Trophy preview: Focus on Pujara, Vihari, Unadkat

admin 0

Sandwiched between the World Cup warm-up matches and the opener, the Irani Trophy, to be played between Ranji Trophy champions Saurashtra and Rest of India from Sunday, might appear a rather meaningless sideshow

Published Date – 07:00 AM, Sun – 1 October 23


Irani Trophy preview: Focus on Pujara, Vihari, Unadkat

Sandwiched between the World Cup warm-up matches and the opener, the Irani Trophy, to be played between Ranji Trophy champions Saurashtra and Rest of India from Sunday, might appear a rather meaningless sideshow

Rajkot: Sandwiched between the World Cup warm-up matches and the opener, the Irani Trophy, to be played between Ranji Trophy champions Saurashtra and Rest of India here from Sunday, might appear a rather meaningless sideshow.

But a clutch of stars, including veteran Cheteshwar Pujara and Hanuma Vihari, will be eager to remain in the range of selectors’ radar with big performances ahead of a slew of important assignments scheduled for India.

None will be keener than Pujara to construct an edifice of runs in one his favourite venues, the SCA Stadium. Pujara’s Test career seemed to have hit a roadblock after his omission from the tour to the West Indies in July. The 35-year-old was in fine fettle for Sussex in English county cricket, but he failed to replicate that form in the World Test Championships Final against Australia.

India are set to tour South Africa later this year, and they will host England early next year, and Pujara will certainly not want to miss out on those chances. But the Saurashtra man perforce has to conjure his best in the Irani Trophy against a capable RoI attack comprising pacers Vidwath Kaverappa, Navdeep Saini along with spinners B Sai Sudarshan and Shams Mulani.

Saurashtra captain Jaydev Unadkat too will be eyeing a meaty outing to boost his chances of maintaining a place in the Test side. The left-arm pacer was recalled to India’s squad for the trip to the Windies on the back of his brilliant form in the 2022-23 domestic circuit, but he went wicketless in 26 overs across three innings against the Caribbeans.

So, it is imperative for Unadkat to come up with a wicket-rich effort here to keep himself away from the jostle of younger pacers like Kaverappa. Vihari, who will lead Irani title holders Rest of India, is also in need of some big runs to remind the bigwigs of his presence. Vihari was unable to break into the India side after the one-off Test against England at Birmingham last year.

However, the 29-year-old had successfully led South Zone to Duleep Trophy title in Bengaluru this July, and he had also made crucial knocks of 63 and 42 in the final. Vihari would like to build on that effort in the Irani Trophy to place himself in a position from where he can look to regain his middle-order slot in the Indian team, which is currently occupied by Ajinkya Rahane.

Rahane’s return to Test cricket against the West Indies was not exactly a blazing one, and Vihari has reasons to believe that there is a creek for him to widen. Then there are usual suspects like Mumbai man Sarfaraz Khan and Karnataka opener Mayank Agarwal searching for an opening.

They have scored heavy runs in the last domestic season, and in fact, Agarwal was the highest run-getter with 990 runs. However, it will be tough especially for Agarwal because Shubman Gill and Yashasvi Jaiswal have firmly entrenched themselves in the India scheme of things.

World

New York begins drying out after being stunned and soaked by record-breaking rainfall

admin 0

Record rainfall — more than 8.65 inches (21.97 centimetres) — fell at John F. Kennedy International Airport, surpassing the record for any September day set during Hurricane Donna in 1960

Published Date – 07:20 AM, Sun – 1 October 23


New York begins drying out after being stunned and soaked by record-breaking rainfall

A man works to clear a drain in flood waters, Friday, Sept. 29, 2023, in the Brooklyn borough of New York. AP Photo

New York: New York City began drying out Saturday after being soaked by one of its wettest days in decades, as city dwellers dried out basements and traffic resumed on highways, subways and airports that were temporarily shuttered by Friday’s severe rainfall.

Record rainfall — more than 8.65 inches (21.97 centimetres) — fell at John F. Kennedy International Airport, surpassing the record for any September day set during Hurricane Donna in 1960, the National Weather Service said.

Parts of Brooklyn saw more than 7.25 inches (18.41 centimetres), with at least one spot recording 2.5 inches (6 centimetres) in a single hour, turning some streets into knee-deep canals and stranding drivers on highways.

More rain was expected Saturday but the worst was over, Gov. Kathy Hochul said Saturday morning during a briefing at a transportation control centre in Manhattan.

“We’ve seen a whole lot of rainfall in a very short period of time,” the governor said. “But the good news is that the storm will pass, and we should see some clearing of waterways today and tonight.” The deluge came two years after the remnants of Hurricane Ida dumped record-breaking rain on the Northeast and killed at least 13 people in New York City, mostly in flooded basement apartments. Although no deaths or severe injuries have been reported, Friday’s storm stirred frightening memories.

Ida killed three of Joy Wong’s neighbours, including a toddler. And on Friday, water began lapping against the front door of her building in Woodside, Queens.

“I was so worried,” she said, explaining it became too dangerous to leave. “Outside was like a lake, like an ocean.”

Within minutes, water filled the building’s basement nearly to the ceiling. After the family’s deaths in 2021, the basement was turned into a recreation room. It is now destroyed.

City officials received reports of six flooded basement apartments Friday, but all occupants got out safely.

Hochul and Mayor Eric Adams declared states of emergency and urged people to stay put if possible.

Virtually every subway line was at least partly suspended, rerouted or running with delays. Metro-North commuter rail service from Manhattan was suspended for much of the day but began resuming by evening. The Long Island Rail Road was snarled, 44 of the city’s 3,500 buses became stranded and bus service was disrupted citywide, transit officials said.

Some service interruptions continued Saturday.

Traffic hit a standstill earlier in the day on a stretch of the FDR Drive, a major artery along Manhattan’s east side. With water above car tires, some drivers abandoned their vehicles.

On a street in Brooklyn’s South Williamsburg neighbourhood, workers were up to their knees in water as they tried to unclog a storm drain while cardboard and other debris floated by. Some people arranged milk crates and wooden boards to cross flooded sidewalks.

Flights into LaGuardia were briefly halted in the morning, and then delayed, because of water in the refuelling area. Flooding also forced the closure of one of the airport’s three terminals for several hours. Terminal A resumed normal operations around 8 p.m.

Hoboken, New Jersey, and other cities and towns near New York City also experienced flooding.

Why so much rain? The remnants of Tropical Storm Ophelia over the Atlantic Ocean combined with a mid-latitude system arriving from the west, at a time of year when conditions coming off the ocean are particularly juicy for storms, National Weather Service meteorologist Ross Dickman said. This combination storm parked itself over New York for 12 hours.

The weather service had warned of 3 to 5 inches (7.5 to 13 centimetres) of rain and told emergency managers to expect more than 6 inches (15 centimetres) in some places, Dickman said.

The deluge came less than three months after a storm caused deadly floods in New York’s Hudson Valley and swamped Vermont’s capital, Montpelier.

As the planet warms, storms are forming in a hotter atmosphere that can hold more moisture, making extreme rainfall more frequent, according to atmospheric scientists.

In the case of Friday’s storm, nearby ocean temperatures were below normal and air temperatures weren’t too hot. Still, it became the third time in two years that rain fell at rates near 2 inches (5 centimetres) per hour in Central Park, which is unusual, Columbia University climate scientist Adam Sobel said.

The park recorded 5.8 inches (14.73 centimetres) of rain by nightfall Friday.

India

Rail traffic restored in Jammu after farmers end protest in Punjab

admin 0

The resumption of rail traffic provided much needed relief to hundreds of passengers including Vaishno Devi pilgrims who were left stranded at Jammu and Katra railway stations owing to the farmers’ strike.

Published Date – 08:20 PM, Sat – 30 September 23


Rail traffic restored in Jammu after farmers end protest in Punjab

Representational Image

Jammu: The train traffic was restored at the Jammu Railway Station Saturday evening after agitating farmers in Punjab called off their three-day long strike, a senior railway official said.

The resumption of rail traffic provided much needed relief to hundreds of passengers including Vaishno Devi pilgrims who were left stranded at Jammu and Katra railway stations owing to the farmers’ strike.

“Five trains were cancelled earlier in the day but the service resumed after the farmers in Punjab moved away from the tracks at 4 pm,” senior railway official Prateek Shrivastav told PTI.

He said a total of 50 trains got cancelled, while 85 others were diverted over the past three days in view of the protest by the farmers.

“We are resuming normal operations from tomorrow (Sunday). In case of need, additional trains will be made available to clear the stranded passengers,” Shrivastav said.

Members of several farmers’ bodies in Punjab launched “Rail Roko” agitation on Thursday to press their demands such as a financial package for losses caused by recent floods, legal guarantee to minimum support price (MSP) and debt waiver.

As part of the protest, farmers squatted on train tracks in many places, including Moga, Hoshiarpur, Gurdaspur, Jalandhar, Tarn Taran, Sangrur, Patiala, Ferozepur, Bathinda and Amritsar.

Shrivastav said the agitation had directly affected Ambala and Firozpur railway divisions.

Top News

UK retailers urge government action amid rising crime rates

admin 0

Scores of UK retail leaders have written a letter to the government, sounding the alarm about rising crime levels targeting their businesses, including abuse of retail workers and shoplifting.

The letter’s signatories are 88 British retail leaders, including the bosses of Tesco, Sainsbury’s, and Marks & Spencer retail stores, who have pleaded with Home Secretary Suella Braverman to take a decisive action to curb this phenomenon.

The letter came after the British Retail Consortium (BRC) said its 2023 crime survey shows that incidents of violence and abuse towards retail workers has almost doubled compared with pre-COVID levels to hit 867 incidents every day in 2021 and 2022.

The consortium urged mayors, police, and crime commissioners across the UK to improve retail workers’ protection measures.

The BRC also put the scale of retail theft at 953 million pounds ($1.2 billion), despite over 700 million pounds in crime prevention spending by retailers.

“The situation has clearly got worse. A separate BRC survey of members in 2023 found that levels of shoplifting in 10 major cities had risen by an average of 27%,” the letter added.

The data from that survey also showed that violent incidents had grown by as much as 68 percent in some cities.

Back in June, the BBC reported that London businesses were increasingly turning to private security because the Metropolitan Police would not intervene in shoplifting incidents.

The letter by the retail leaders urged that the government define abusing retail workers as a separate offense and impose tougher sentences for perpetrators.

The retail leaders also called for greater prioritization of retail crime by police forces across the UK, with BRC CEO Helen Dickinson saying, “It’s time the government put their words into action.”

Earlier this month, the John Lewis Partnership, owner of department stores and Waitrose supermarkets, said Britain was seeing an “epidemic” of shoplifting.

Similarly, clothing chains Primark and Next said their profit margins were seriously hit by increased theft, while

supermarket Tesco said rising store crime had led it to offer its staff body-cams. 

Top News

'It All Started With A Dive': Virat And Jonty's Hilarious Banter

admin 0

Star India cricketer and PUMA Brand Ambassador Virat Kohli received praise from former South African maestro Jonty Rhodes for his diving skills when he announced the unique AI-led campaign called PUMA DIVE through social media on Friday. Sharing an image of himself diving on X, Virat Kohli invited fans to rate it, posting, “Think this definitely is a 100% score. What do you guys think? #PUMADive.”

The top batter received applause from one of the best fielders of all-time Jonty Rodhes, who replied, “Nice one, Virat! It all started with a dive for me too. Reminiscing some special memories. Hope you make some this year. Not against us though #PUMADive.” As part of his reply to Virat, Jonty also posted a diving image of himself from a historic game in the year 1992.

Virat’s fans in the past have often compared his iconic dives on the pitch to PUMA’s leaping cat logo, creating content that has gone viral several times. This season, PUMA has taken the fans’ love for spotting the cat and created a platform to reward them for every image of a dive that they upload on X (formerly Twitter).

India all-rounder Yuvraj Singh dived into the conversation, “The legend Jonty Singh @JontyRhodes8 . Learnt a dive or two from you growing up #PUMADive.”

India football veteran Sunil Chhetri then joined the banter challenging Virat.

Under the two-month-long PUMA Dive campaign, participants will be invited to upload images of the best dives in everyday life – be it swimming, sky diving, artists at concerts, to even self-participation at PUMA’s offline events at malls and stores this season with hashtag PUMADive. With #PUMADive, the brand promises that once you see the dive, you can’t unsee it! 

What makes PUMA DIVE unique is the integration of generative AI, which will assess the accuracy of each dive in relation to the PUMA’s iconic leaping cat logo, in under a minute. The closer a participant’s image of a dive matches the PUMA logo, the greater the reward they receive.

Topics mentioned in this article