Israel is reportedly moving away from relying primarily on traditional US-based lobbying organizations such as the American Israel Public Affairs Committee (AIPAC) and instead hiring foreign agents and public relations firms to expand its influence operations in the United States.
According to a new report by the Quincy Institute for Responsible Statecraft, authored by Nick Cleveland-Stout, a research associate in the institute’s Democratizing Foreign Policy program, Israel has spent more than $1 billion on global public diplomacy efforts since 2023.
The amount, the report said, includes more than $100 million on influence activities in the United States disclosed under the Foreign Agents Registration Act (FARA).
The report added 17 new firms registered under FARA to represent Israeli interests in 2024 and 2025.
Among them is Clock Tower X, the consulting firm founded by former Donald Trump campaign manager Brad Parscale, which secured a $46.5 million contract—the largest disclosed agreement.
The report said Clock Tower X disclosed efforts to promote pro-Israel narratives in the training data used by large language models through a network of websites designed to influence AI chatbots, including ChatGPT.
The report also states that Israel spent millions of dollars on social media campaigns and influencer partnerships.
According to FARA filings reviewed by the Quincy Institute, influencer Yoav Davis, who manages the Instagram account @jews_of_ny, received $161,000, while public affairs firm Bridges Partners was paid $900,000 to compensate more than a dozen influencers, none of whom have registered as foreign agents.
Much of Israel’s US influence campaign is coordinated through the French media company Havas Media, which has subcontracted seven firms under FARA since 2024, including Democratic communications firm SKDK and Bridges Partners, the report says.
Among the initiatives cited is a $3.2 million contract signed in September 2025 between Havas and Christian marketing firm Show Faith by Works to conduct a geofencing advertising campaign targeting American churchgoers with pro-Israel messages.
The report noted that many of the outreach efforts are aimed at demographic groups where support for Israel has declined, including young Americans, evangelical Christians and conservatives.
Despite the expanded campaign, Cleveland-Stout said that the strategy has had limited success.
“Israel’s new tactics are transforming America’s influence landscape, but they have so far proved insufficient to counter the erosion in public support that is being driven by Israel’s deeply unpopular policies,” he wrote.
The report comes as Israel faces growing criticism from some members of Congress and Vice President JD Vance, while Prime Minister Benjamin Netanyahu is expected to visit Washington next week for talks with US President Donald Trump.
