The JSW Group has strengthened its partnership with the Indian Olympic Association, naming its activewear brand, JSW Inspire, the official kit partner for Team India at the upcoming 2026 Commonwealth Games, Asian Games, and Youth Olympic Games
Published Date – 10 July 2026, 06:15 PM
Hyderabad: Reinforcing its commitment towards India’s Olympic movement, the JSW Group has strengthened its partnership with the Indian Olympic Association (IOA), with JSW Inspire, the Group’s activewear brand, continuing as the official sports performance and lifestyle partner of the Indian contingent for the Glasgow 2026 Commonwealth Games (July 23-August 2) and the 2026 Asian Games in Japan (September 19-October 4).
The partnership will also extend to the 2026 IOC Youth Olympic Games, Dakar, Senegal on October 31 and the 2026 Asian Indoor and Martial Arts Games, Riyadh, Saudi Arabia that gets underway from November 28.
The continuation of this partnership further underlines JSW Group’s commitment to India’s Olympic mission, one that extends far beyond competition. Through sustained investments in athlete development, world-class infrastructure, high-performance centres, coaching excellence and grassroots sporting ecosystems, the Group has consistently played a transformative role in nurturing generations of Indian champions.
Parth Jindal, Founder and Director, JSW Sports, said: “For us at JSW, ‘Rukna Nahin Hai’ is more than a slogan; it’s our belief, our heartbeat. We have always aspired and worked passionately to develop sport in India, and nothing fills us with greater pride than watching our athletes bring victory to the country on the global stage.’
PT Usha, President, Indian Olympic Association, said: “The JSW Group has been a strong pillar in supporting India’s Olympic movement over the years. Their sustained vision has helped countless athletes fulfil their aspirations while bringing glory to the nation. We thank the JSW Group for their support to Indian sport and look forward to continuing this meaningful partnership.”
Speaking about the JSW Inspire brand, India’s ace athlete in long-distance track events, Parul Chaudhary said: “As athletes, we spend countless hours training, travelling and competing, so what we wear makes a genuine difference to our performance and recovery. JSW Inspire combines comfort, functionality and style in a way that allows us to stay completely focused on the task at hand. Wearing the Team India kit is always an emotional moment, and knowing it has been thoughtfully designed for the needs of athletes makes that experience even more special.”
