Amazon CEO Andy Jassy announced plans to expand its quick-commerce service, Amazon Now, to over 300 Indian cities. Order volumes have doubled quarterly, making it the fastest-growing e-commerce unit in the history of Amazon India
Updated On – 24 June 2026, 03:44 PM
Mumbai: India has emerged as a key market for Amazon’s expanding quick-commerce ambitions, with the company’s ‘Amazon Now’ service becoming its fastest-growing ecommerce business unit in the country, Amazon CEO Andy Jassy said on Wednesday.
Sharing his experiences after visiting an Amazon Now micro-fulfillment center in one of Mumbai’s busiest neighbourhoods, Jassy said the service is witnessing exceptional growth as customers increasingly opt for deliveries within minutes of placing orders.
The micro-fulfillment centers are designed to rapidly pick and dispatch everyday essentials such as groceries, shampoo, baby products and household items, enabling customers to receive their orders within minutes.
“Great to be in India and visit an Amazon Now micro-fulfillment center in one of the busiest areas of Mumbai,” he said.
“The things you need quickly — groceries, shampoo, baby products, and more — get picked and delivered just minutes after ordered,” he added.
According to Jassy, Prime members who begin using the service increase their shopping frequency significantly, with their purchase activity tripling after adoption. He added that order volumes have been doubling every quarter since the launch of the service in India.
“Customers are loving it… Prime members triple their shopping frequency once they start using it, and we’ve seen orders double every quarter since launch,” he mentioned.
Calling the business Amazon’s fastest-growing ecommerce segment in the country, Jassy said the company plans to expand the service to more than 300 cities as part of its broader strategy to build India’s largest delivery-in-minutes network.
He noted that the innovations and operational lessons gained from building the quick-commerce model in India are now helping Amazon scale similar services across the United States and other international markets.
Expressing confidence in the company’s future growth in India, Jassy said he was proud of the teams, associates and partners who have contributed to building the business and added that the company is still at the beginning of what is possible in the Indian market.
