Pantaloons has launched Truly SMA, a contemporary fashion label founded by actor Samantha Ruth Prabhu, at its flagship store in Hyderabad. The brand aims to combine Samantha’s effortless style with practical, everyday wear.
Published Date – 13 March 2026, 04:33 PM
Hyderabad: Pantaloons announced the launch of Truly SMA, the contemporary fashion label founded by actor and fashion icon Samantha Ruth Prabhu. The introduction of the brand further strengthens Pantaloons’ commitment to offering customers thoughtfully curated labels that reflect the evolving style of modern India, a press release said.
The launch event, held at the flagship Pantaloons store in Hyderabad, saw a massive turnout of fans and fashion enthusiasts eager to get a first look at a brand that promises to blend Samantha’s signature effortless style with high-quality, everyday functionality.
Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “We are delighted to introduce the brand across select stores and celebrate this milestone with a special launch in Hyderabad.”
Samantha Ruth Prabhu said, “Truly SMA is very personal to me. I wanted to create clothing that feels authentic and empowering – pieces that move with you through everyday life.”
