PUMA India has launched a new broadcast channel offering fans exclusive behind-the-scenes access to Royal Challengers Bengaluru players. The first video features Virat Kohli, Phil Salt and Venkatesh Iyer sharing candid moments and light-hearted conversations.
Published Date – 28 March 2026, 10:48 AM
Hyderabad: Sports brand and Royal Challengers Bengaluru (RCB) sponsor, PUMA India, is redefining fan engagement by offering unprecedented access to the team through its newly launched broadcast channel.
\By In the first video drop featuring star players like Virat Kohli, Phil Salt, and Venkatesh Iyer, the candid content gave fans a rare glimpse into unfiltered conversations, moments, and the personalities behind the performance.
In the video, Virat Kohli finally clears the air on his viral new haircut, candidly revealing that the AI theory surfaced only after the chop, not before. However, the real scene-stealer is RCB’s opening batter. Phil Salt had everyone laughing when asked, “If you are Salt, then who is your sugar?”—his cheeky, no-filter response pointing straight to skipper Rajat Patidar.
