Homegrown skincare brand Foxtale has appointed rising Indian cricketer Tilak Varma as its brand ambassador, extending its “Play On Till The Sun’s Gone” campaign for Glow Sunscreen. The campaign highlights sunscreen as an essential part of daily grooming routines.
Published Date – 26 March 2026, 05:53 PM
Hyderabad: Homegrown skincare brand Foxtale has announced rising cricket star, Tilak Varma as its newest brand ambassador, extending its ongoing “Play On Till The Sun’s Gone” campaign for the Glow Sunscreen. This campaign marks the first of several upcoming collaborations with the young athlete, and the campaign taps into a new cultural shift, where young cricketers are emerging not just as sports icons but as aspirational voices in grooming and skincare.
Instead of on-field action, the film captures Tilak in a quiet, everyday moment getting ready to step out. Through an understated narrative, the film highlights sunscreen as a non-negotiable essential in his routine, reinforcing the product’s core promise of long-lasting protection without the need for constant reapplication.
